An interrnational hybrid conference on : Digital Transformation And Artificial Intelligence As A Mechanism For Improving Business Competitiveness

Abdelhamid Ibn Badis niversiy Mostaganem

Under the ptronage of Pr.Hammou bouziane Amine , Rector of the university

Faculty of Economics, Business and Management

Department of Business Sciences

Organise :

 An interrnational hybrid conference on :

Digital Transformation And Artificial Intelligence As A Mechanism For Improving Business Competitiveness

December 02^nd , 2025