{"id":331,"date":"2019-05-19T11:26:36","date_gmt":"2019-05-19T09:26:36","guid":{"rendered":"http:\/\/www.univ-mosta.dz\/lsamh\/?p=331"},"modified":"2019-05-19T11:26:36","modified_gmt":"2019-05-19T09:26:36","slug":"journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce","status":"publish","type":"post","link":"https:\/\/www.univ-mosta.dz\/lsamh\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\/","title":{"rendered":"Journ\u00e9e d\u2019\u00e9tude sur : Le transfert num\u00e9rique des entreprises et les applications modernes du e-commerce"},"content":{"rendered":"<div class=\"row vc_row wpb_row vc_row-fluid\">\n<div class=\"bs-vc-wrapper\">\n<div class=\"wpb_column bs-vc-column vc_column_container vc_col-sm-12\">\n<div class=\"bs-vc-wrapper wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element  bs-vc-block\">\n<div class=\"wpb_wrapper\">\n<p align=\"justify\">La facult\u00e9 des sciences \u00e9conomiques, sciences commerciales et sciences de gestion organise une journ\u00e9e d\u2019\u00e9tude sur\u00a0: Le transfert num\u00e9rique des entreprises et les applications modernes du e-commerce le 18 JUIN 2019.<\/p>\n<p><i><b>Argumentaire\u00a0:<\/b><\/i><\/p>\n<p align=\"justify\">A l\u2019\u00e8re du web 2.0, les entreprises adoptent de plus en plus d\u2019outils num\u00e9riques afin de transf\u00e9rer les meilleures pratiques organisationnelles, ainsi que le savoir et les connaissances.<\/p>\n<p align=\"justify\">Le commerce \u00e9lectronique est un des moteurs de l\u2019\u00e9conomie num\u00e9rique. Il est aujourd\u2019hui un vecteur de croissance, de productivit\u00e9 et de comp\u00e9titivit\u00e9 aussi bien pour l\u2019entreprise, les particuliers et le pays\u00a0; son caract\u00e8re transversal impacte tous les secteurs de l\u2019\u00e9conomie.<\/p>\n<p align=\"justify\">Dans quelle mesure le transfert num\u00e9rique a contribu\u00e9 dans le d\u00e9veloppement des strat\u00e9gies de marketing au sein de l\u2019entreprise\u00a0?<\/p>\n<p><i><b>Pistes de r\u00e9flexion\u00a0:<\/b><\/i><\/p>\n<ul class=\"bs-shortcode-list list-style-check\">\n<li>Transfert num\u00e9rique et NTIC<\/li>\n<li>Les indicateurs de performance pour le transfert num\u00e9rique des entreprises.<\/li>\n<li>NTIC et les nouvelles applications du e-commerce.<\/li>\n<li>Transfert num\u00e9rique de l\u2019entreprise et planification<\/li>\n<li>E-commerce et marketing num\u00e9rique<a name=\"_Hlk8558577\"><\/a><\/li>\n<li>Impact des NTIC sur le marketing, la communication et le client.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><i><b>Modalit\u00e9 de soumission :<\/b><\/i><\/p>\n<p align=\"justify\">Les communications sont \u00e0 envoyer au coordinateur de la journ\u00e9e d\u2019\u00e9tude \u00e0 l\u2019adresse suivante\u00a0: <a href=\"mailto:abbes.lahmar@\">abbes.lahmar@<\/a>univ-mosta.dz<\/p>\n<p align=\"justify\">Elles comporteront\u00a0: la communication, un r\u00e9sum\u00e9 de 250 \u00e0 300 mots dans deux langues, mots cl\u00e9s et un CV succinct de l\u2019intervenant.<\/p>\n<ul>\n<li>\n<p align=\"justify\">Date limite de r\u00e9ception des communications\u00a0:5 Juin 2019<\/p>\n<\/li>\n<li>\n<p align=\"justify\">R\u00e9ponse du comit\u00e9 scientifique\u00a0:14 Juin 2019<\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\">Les contributions \u00e0 cette journ\u00e9e d\u2019\u00e9tude prendront la forme de communications universitaires de 20 minutes.<\/p>\n<p align=\"justify\">Pour plus d\u2019informations veuillez contacter le coordinateur du colloque au num\u00e9ro suivant\u00a0:0783192861<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row vc_row wpb_row vc_row-fluid\">\n<div class=\"bs-vc-wrapper\">\n<div class=\"wpb_column bs-vc-column vc_column_container vc_col-sm-12\">\n<div class=\"bs-vc-wrapper wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element  bs-vc-block\">\n<div class=\"wpb_wrapper\">\n<p>Pour plus d\u2019informations veuillez consulter le fichier suivant : <a href=\"http:\/\/www.univ-mosta.dz\/lsamh\/wp-content\/uploads\/sites\/15\/2019\/05\/\u064a\u0648\u0645-\u062f\u0631\u0627\u0633\u064a-18-\u062c\u0648\u0627\u0646-2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"b-loaded alignnone wp-image-5778\" src=\"http:\/\/www.univ-mosta.dz\/wp-content\/uploads\/2019\/04\/file-pdf-download-300x300.png\" alt=\"\" width=\"67\" height=\"67\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La facult\u00e9 des sciences \u00e9conomiques, sciences commerciales et sciences de gestion organise une journ\u00e9e d\u2019\u00e9tude sur\u00a0: Le transfert num\u00e9rique des entreprises et les applications modernes du e-commerce le 18 JUIN 2019. Argumentaire\u00a0: A l\u2019\u00e8re du web 2.0, les entreprises adoptent de plus en plus d\u2019outils num\u00e9riques afin de transf\u00e9rer les meilleures pratiques organisationnelles, ainsi que &hellip;<\/p>\n","protected":false},"author":8,"featured_media":333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journ\u00e9e d\u2019\u00e9tude sur : Le transfert num\u00e9rique des entreprises et les applications modernes du e-commerce - Laboratoire Sciences appliqu\u00e9es au mouvement humain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.univ-mosta.dz\/lsamh\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9e d\u2019\u00e9tude sur : Le transfert num\u00e9rique des entreprises et les applications modernes du e-commerce - Laboratoire Sciences appliqu\u00e9es au mouvement humain\" \/>\n<meta property=\"og:description\" content=\"La facult\u00e9 des sciences \u00e9conomiques, sciences commerciales et sciences de gestion organise une journ\u00e9e d\u2019\u00e9tude sur\u00a0: Le transfert num\u00e9rique des entreprises et les applications modernes du e-commerce le 18 JUIN 2019. Argumentaire\u00a0: A l\u2019\u00e8re du web 2.0, les entreprises adoptent de plus en plus d\u2019outils num\u00e9riques afin de transf\u00e9rer les meilleures pratiques organisationnelles, ainsi que &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.univ-mosta.dz\/lsamh\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Laboratoire Sciences appliqu\u00e9es au mouvement humain\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-19T09:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.univ-mosta.dz\/lsamh\/wp-content\/uploads\/sites\/15\/2019\/05\/index2555.png\" \/>\n\t<meta property=\"og:image:width\" content=\"266\" \/>\n\t<meta property=\"og:image:height\" content=\"190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Laboratoire Sciences Appliqu\u00e9es au Mouvement Humain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laboratoire Sciences Appliqu\u00e9es au Mouvement Humain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.univ-mosta.dz\\\/lsamh\\\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.univ-mosta.dz\\\/lsamh\\\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\\\/\"},\"author\":{\"name\":\"Laboratoire Sciences Appliqu\u00e9es au Mouvement Humain\",\"@id\":\"https:\\\/\\\/www.univ-mosta.dz\\\/lsamh\\\/#\\\/schema\\\/person\\\/8cfe103690bd63f7a48ffd13a861b9b5\"},\"headline\":\"Journ\u00e9e d\u2019\u00e9tude sur : Le transfert num\u00e9rique des entreprises et les applications modernes du e-commerce\",\"datePublished\":\"2019-05-19T09:26:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.univ-mosta.dz\\\/lsamh\\\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\\\/\"},\"wordCount\":299,\"image\":{\"@id\":\"https:\\\/\\\/www.univ-mosta.dz\\\/lsamh\\\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.univ-mosta.dz\\\/lsamh\\\/wp-content\\\/uploads\\\/sites\\\/15\\\/2019\\\/05\\\/index2555.png\",\"articleSection\":[\"Actualit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.univ-mosta.dz\\\/lsamh\\\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\\\/\",\"url\":\"https:\\\/\\\/www.univ-mosta.dz\\\/lsamh\\\/journee-detude-sur-le-transfert-numerique-des-entreprises-et-les-applications-modernes-du-e-commerce\\\/\",\"name\":\"Journ\u00e9e d\u2019\u00e9tude sur : Le transfert num\u00e9rique des entreprises et les applications modernes du e-commerce - 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